Marwa's Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

The genre we picked was R&B/Hip-Hop, whilst investigating which one was the most popular we also found out that a majority of people enjoyed listening to music within the Grime/British Hip-Hop scene. In our media product we used and developed certain conventions, for example we used the typical artist exposure throughout the music video but with some limited coverage when compared to the genre the artist is the main focus throughout the music video. We changed some of the typical conventions that you would normally see for example, controlled sexual exposure of the characters within the music video and making sure the music video wasn’t to provocative to suit our audience.

    

How effective is the combination of your main product and ancillary texts?

It is very important to have a connection between the main product and ancillary texts when using fonts, theme and colour a scheme. When making the poster and CD covers we made sure that there was a clear link between them.

When making the CD covers we used the same concept of hiding the male lead’s identity which creates an enigma. By hiding the characters identity it also allows the audience to give there own opinion on the characters looks and adds a sense of mystery to the music video. The intentional use of red symbolises death and murder, it also symbolises the characters passion towards the prostitute that he ends up killing in the end. The use of white however, juxtaposes this as it symbolises purity and innocence. 

By using a cannel as a background for the CD cover it helps make a connection with the music video and lyrics which creates continuity between the ancillary texts and the main products.

When making the poster we used the same idea as the CD covers, by using the same font and colour scheme, also some of the same ideas. By using the same concept with the poster it helps make a very strong connection with the actual theme of the main product and artist. We used a clear photo of the cannel in this text to help set the scene for the audience.  

What have you learnt from your audience feedback?

In our audience feed back we created a questionnaire, which asked what type of music genre the audience preferred, a majority agreed on Grime/British Hip-Hop. We also inquired our audience on what types of music videos they preferred for example with a narrative/storyline, whether or not to make the artist the main focus in the music video or not and if they preferred special effects within the video. Our music video is based on all our audience feedback and what they think makes a good music video.  

How did you use new media technologies in the construction and research, planning and evaluation stages?

During this process I have learnt to use different technologies,

As effectively as possible to help create my main product for example, a high resolution video camera which gave the music video a more professional look.

When we used iMovie it helped teach us to create continuity within the music video with the lyrics and movement in the music video. As a member of the group, I was part of the photography and documenting of our process whilst filming the music video which required me to use Photoshop when editing the photos and creating the ancillary texts.