Music Video Analysis- Lady gaga

Lady Gaga is an American pop singer. In August 19, 2008, her debut album, The Fame, reached number one in the UK, Canada, Austria, Germany and Ireland as well as reaching a positions within the top-ten in numerous countries worldwide. Her first two singles, "Just Dance" and "Poker Face, became international number-one hits in the United States as well as the charts of other countries. The album earned a total of two Grammy Award awards for Best Electronic/Dance Album and Best Dance Recording for "Poker Face”. In November 0f 2009 she released her EP album the fame monster which had number1 hit songs “Bad romance” and “Telephone”.Lady Gaga is part of a society called Illuminati,this is a secret society founded on May 1, 1776.

In modern times it is also used to refer to a purported conspiratorial organization which acts as a shadowy "power behind the throne", .Illuminatii are believed to be the masterminds behind events that will lead to the establishment of a New World Order.Lady Gaga, Beyonce and various other Artists have been said to have ginen Their soul to the devil and follow there new belifs in exchange for power and fame.To symbolise her comitment to the devil she always covers one eye in parts of all her videos(as shown in the image)to show resemblance of the Illuminati symbol(as seen below).this mybe why her character and videos are very extravagant.



Illuminatii Symbol



One of her iconic outrageous videos is the video for the song Telephone featuring multi Grammy star Beyonce.The song telephone is a 3minite 40 second song but the video is 9 minutes 30 seconds long is was Directed by Jonas Akerlunk he also directed the video for Paparazzi..

Narrative

 This video begins where her video for “Paparazzi” left off, where Gaga was arrested for killing her boyfriend by posing him. The first three minutes of the video shows Gaga being lead into the woman’s prison and seeing her within the courtyard and gym of the prison. The story of this video is the story of how her accomplice (Beyonce) help Gaga to get out of jail and to kill all customers in the dinner Gaga gets a job at. In this section of the video we see Beyonce coming to the dinner to meet up with her boyfriend she tries to kill him by putting poison in his drink. But unfortunately he doesn’t die then we see a cut away transition to see Gaga in the kitchen making poison and dancing around as if to say he doesn’t care wants going to kill the people, then wee see Gaga serve all the costumers her poison in her pancake sauce soon after they all die. After this we see Gaga, Beyonce and Gaga’s kitchen helpers all dancing to rejoice the death of the people all around them in the diner. After the dance sequence we see Gaga and Beyonce fleeing the crime scene and driving off into the desert.

Mise-en- scene

In this mini movie the first scene is where Gaga is seen walking into a woman’s prison wearing a couture dress in the style of a prisoner’s uniform. She is then seen surrounded by other inmates mingling and dressed in vintage and stylish clothing; this would be typical in a Gaga video as she is all about image. Soon after we see Gaga in the courtyard with the other inmates she enters wearing a large chain round her body which makes it look like she is restraint and she also wears glasses that are made up of half smoked cigarettes which shows that she has made fashion out of recycled materials. In this part of the video there are background sounds of helicopters and people talking. We also see height fences with barbed wire this makes it more realistic. again we return to the inside of the prison and every inmates is wearing all leathery bike riding cloths e.g. gloves and boots, here we see Gaga  use coke cans as hair curlers. The corridor in the prison is used as a catwalk for Gaga and here dancers to parade down. as this dance sequence is finished we see Gaga leave prison in another outrageous dress with a huge hat this costume is black and white and represents her as being pure and crime and violence free. As she leaves we see her get inside the pussy wagon this car is seen in kill bill as the getaway car. This is when we are introduced to Beyonce as she drives recklessly down a highway in the desert to a dinner where the last scene takes place. In this scene we see a actual film set of a diner being used with all the diner props like cup,spoons,food,and a large number of extras.Lady Gaga is then introduced as the chef of the cafe wearing normal Chef dress but she has a telephone on her head which she talks into this is the first time she actually sings to the person on the phone After all the deeds of killing is done all the kitchen staff Gaga and Beyonce dance to rejoice the death of the customers during this they all wear American flag inspired clothes which represents then being free to speak and act.Click on the link to see the designers of Gaga and Beyonces clothing in this video.

http://www.fashionist.ca/lady-gaga/

Camera-angels, shots and Movement

In this video the camera mainly focuses on the lady gaga using sequences of close-up shots. This shot type is used so that we are focused on Gaga and Beyonce mainly as the mini movie is about them another shot type that is used is a wide shot this is used to mainly capture the dance sequences

Pop Music

Pop music comes from the word popular meaning commercially recorded music. Due to its short simple song it’s a great target for the new generation. Pop music as a genre is usually associated with a variety of genre such as rock and roll, hip hop, R&B and sometimes rap. In the 1960s The Beatles were considered to be one of the few popular pop groups with their catchy hit songs like From me to you and She loves you . But nowadays artists like Lady Gaga, who has influenced and helped shape “pop” music to be seen differently.

What is Hip Hop?

 DJ Afrika Bambaataa

Hip Hop is a form of musical expression which has developed out of African-American communities during the 1970’s in New York City, America. There are many aspects surrounding Hip Hop culture which are MCing, DJing, beat boxing, break dancing and graffiti writing, all of which were stated to be the four pillars of hip hop culture by DJ Afrika Bambaataa. Hip Hop is now a wisely recognised form of music across the globe which is enjoyed and created by people of all races, cultures and backgrounds.Originally Hip Hop was made with the use of disc jockeys creating a rhythm with looping breaks; this was soon accompanied by a rhythmic style of poetry or chanting in 16 bar measurements in sync with the rhythm known as rap along with beat boxing, used to imitate the various technical elements of a Hip Hop DJ. These elements have been significantly developed and been refined over time to create Hip Hop as it known to so many of us today.These days artists such as Little Wayne and Jay Z are famous Hip hop artist.

Jay Z

Little Wayne

Music Genre R&B

Chuck Berry

R&B also know as Rhythm and blues is a genre of popular African American music. R&B is a combination of jazz, gospel, and blues, the term "R&B" was originally known in the late 1940’s in the United States to be used as a less offensive marketing term towards afro American people.orriginally the genre of R&B focused on boogie rhythms like acts like Bo Diddley and Chuck Berry. Today’s contemporary R&B music has a distinctly different sound than before, focusing on pop beats and culture rather than the blues, gospel and jazz sounds of R&B in the early 1940s(though those elements are still sometimes present). In the late 1940’s and into the fifties, R&B groups consisted of brass instruments and woodwinds, as well as drums, piano and vocals. These elements were common in jazz bands, but R&B musicians produced a heavier sound with a steady beat. As the fifties progressed, the genre became notable for its sexually suggestive lyrics and provocative dancing associated with it.



Jennifer Lopez



Stivie Wonder



In the 1980s R&B was developing to be a genre with a combination of many other genres such as Hip-Hop ,Soul ,R&B,Pop and Funk.Contemporary R&B vocalists are that are known for their great work, are vocalists such as Michael Jackson, Stevie Wonder, Whitney Houston and Mariah Carey.In 2000s, the cross-mix between R&B and hip hop had increased. R&B began to focus more on solo artists rather than groups as the 2000s progressed. Some of the most popular R&B musicians today include artists such as Jennifer Lopez, Ashanti, Ciara, Beyoncé, Usher, Ne-Yo, Chris Brown, Rihanna, and Trey Songz.In a R&B music video we expect a sense of rhythm with the main soul beat(usually herd in every R&B song).

Music Video Aurter Research

Michel Gondry

Michel Gondry is a French born commercial film and music video director.Micheal first started his career by directing the video for French band Oui Oui, he was a drummer for this band. With this video he attracted the artist Bjrok, soon after Michel directed 7 of her videos including “Human Behavior” and “Army of Me”. Other artists that have joined up with Michel to create are video include Paul McCartney, Kylie Minogue, The White Stripes ,Daft Punk, The Chemical Brothers and Radio head.Michel is Mostly Known for his inventive ideas in the visual effects and sets and costumes.



Kylie's Album FEVER



One of the videos he directed in in recent years is the video for Kylie Minogue  who is  Australian born Actress and singer she first rose to fam in Australian  program Neigbours.the video Michel Directed is called Come Into My World Taken from her 2001 Album FEVER.




Spike Jonze

Spike Jonze is an American born director, producer and actor, whose work includes music videos, commercials, television and film.Spike is most famous for co-creting MTV show Jackass.alongside co-creating Jackass and Jackass the movie Spike has also directed and been in some of his music videos such as fat boy slim's Rockafeller Shank dancing in public.Spike has also worked alongside Kanye West ,Wax,The Notorious B.I.G and Daft Punk.Below is the Fatboy Slim video Rockafella skank




Chris Cunningham

 Chris Cunningham

Chris Cunningham is an English music video director who was born in reading in 1970 and grew up in Lakenheath in Suffolk. Chris Cunningham is a notable music video director as he has had a collect of his videos published as part of a DVD set known as the director’s label. Some of his best-known work was the videos made for Aphex Twin’s ‘come to daddy’ and ‘windowlicker’. Chris Cunningham has won multiple awards for his work; the video he made for Bjorks ‘All is full of life’ won an MTV award for best breakthrough video was nominated for a Grammy for best short music video. He is well known for his trichromatic photography and synchronical editing which he is credited for as he edits most of his work himself.

Groove Grove Graphics Exhibition

Groove Grove Graphics is an Exhibition held at the london print studios that celebrating the west london music scence by exibiting west londons musical artists by showing all album and record covers.this exabition is a charity run project were all funds are made by donations and fund raising. Most of the album covers are all bought from online site or from personal collections of albums or record covers.

John Curator of Exhibition

The exhibition was seperated into differant catagorys acording to the Album image and songs included in the record.the exhibitions featured are named below:

All you need is love

War in Babylonian

Sex drugs and Rock n Roll

Do it your self









Also at the exhibition we had a question and answer session with exhibition curator John(in the image) were all students asked his all about the exhibition and his work as the curator below is an interview of his interview.